The short answer
Electricians get more Google reviews by asking every customer before they pack up, when they show the customer the work, then texting the review link the same day. You finish and you're gone. Unless you ask on the spot, the review goes with you.
I come from a family of people who work with their hands. My father was a fitter and turner. I'm a mechanic. One brother was an electrician. Another was in air conditioning and refrigeration. On the job, asking for a review can feel like paperwork. It doesn't have to.
Most electrical work is quick and quiet. The power is back on. The new lights work. You pack up, and you're off to the next one.
The customer is happy. But nobody asked, so nothing gets written. Do that for a year and your Google page shows a fraction of the work you've really done.
Want to see how your reviews compare with the other electricians near you? Get your Free 3R check.
There's a natural moment on every job. You flick the switch, test the circuit, or show them the new board. That's when to ask.
Say this: "That's all done. If you've got a minute, a Google review would really help us. I'll text you the link."
Then text the link before you drive off. One follow-up a few days later is fine.
On a commercial job, ask the person who booked you. On a new build, ask the owner at handover, not just the builder.
Everyone gets the same request. Google's policy does not allow a business to selectively ask for positive reviews.
Text the review link from your Google Business Profile. Put it on your invoice. Leave a small card with a QR code near the switchboard or on the bench. See How do I make a Google review link and QR code?
Reply to every review, good or bad. Google says replying shows you value your customers' feedback. Use their name and mention the job. A calm reply to a negative review shows the next customer how you handle a complaint. See How do I reply to a 5-star review without sounding like a robot?
The words to ask with are in What should I say when I ask a customer for a review? The whole system is on our Reputation page.
About the author
Greg Hamlyn started out on the tools. He and his late wife Wendy then built their first business from $200,000 a year to well over $1 million in the first year, with no extra mechanics. He has been working with business owners since 2003. He co-founded OfficeStaff with Nick Lock to help Australian service businesses get more reviews, answer every customer and show up on Google. He will tell you if you are not a fit. Based on the Gold Coast.
Who publishes this: OfficeStaff.ai helps local businesses get found on Google, trusted through reviews and booked through their website and past customers.
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Your Google listing, your website and your customer list are yours, always.
Ask us before you start.